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Elizabeth Jewell (formerly Elizabeth Stephens) is the editor, owner and director of Living Now Publishing.

She started the magazine in 1989 and since then has grown the magazine to one that is distributed across four states of Australia and with an estimated readership of over a quarter of a million monthly.

Elizabeth lives in Melbourne with two of her three children. In her spare time she enjoys meditating, baths, long walks on the beach and colonic irrigation.

 

LivingNow blog

Read the magazines monthly editorials by Elizabeth online


Size does matter - the secret of Steve's success
Tuesday, 14 February 2012 10:02

As a person who understands the need to market yourself or your business, you will appreciate that bigger is better when it comes to advertising.

Indeed I was speaking with Dr Steve Carey last Friday. He's the owner of the Academy of Hypnotic Science in Melbourne. We were meeting to finalise his next series of ads in LivingNow and he had a choice of a half page ad or a full – see the thumbnails of his new ads below, done by Bel, our graphic designer, but first his 'before' pic:

AHS Steve Carey before

Both new ones (below) are good aren't they, but the full page is that much smoother, since it has the spaciousness.

Steve decided to run the full page ad for the next three issues at least, as that should be enough to tell him if the increased results are worth it.

At the end of the meeting, I asked him about his obvious success with the business and to what he attributes that.

He said that the first thing was to understand the need to promote the business and to believe in advertising. (He was a magazine man in a previous 'life' and knows the power of advertising.)

AHS Steve Carey half page - maybeFor instance his next available intake is not until August. However, this new series of ads will run from March through May. This will encourage early enrolments, will alert people to the possibility of studying with his college, and indeed, of studying hypnotherapy. It will put his college name in front of everyone in a very big way. This will not necessarily pay dividends today or tomorrow, but it is building for the not too distant future, when it absolutely will pay off.

Indeed, when he took over the business a few years ago, he immediately increased the advertising budget and within a few months had increased it to a half page. He now has plenty of time for a leisurely Friday afternoon coffee.

With love,
Elizabeth Jewell Stephens

AHS Steve Carey full page - yes

 

 
As happy as Larry was short-lived + helping people to get out of the groove
Tuesday, 14 February 2012 09:54

Recently I spent a morning reading mainstream women's magazines. I had been lent them so that I could see how they handled a couple of features that I am interested to run in the revamped LivingNow. I got back to bed and sat up with the magazines as happy as Larry to be having an excuse to veg out, seeing that I've been going pretty well non-stop since Christmas because of the new project – the revamp for March LivingNow.

I must have spent three hours on these magazines – they're very addictive. Whoever writes their headlines is very clever at it, as I was easily sucked into yet another and another story, which all disappointed. The royals, Hollywood, the best part of this makeup or the worst part of that outfit palled after a very short time. I was amazed to see the cleverness of the journalists to spin 1000 words out of a 300-word story.

The human interest stories were more my cup of tea, a few of them bringing me to tears, but I was so sad to see that many people about whom they wrote were stuck in the past, simply recreating the pain of a previous experience. There were various stories of people who had lost a spouse, parent or sibling – or a house – and who kept reliving the pain, building some sort of shrine in their minds to the memory of the past.

Yes, it is painful, and it is hard to let go sometimes, as we all know, but the difference in LivingNow articles is that they offer aid to us in our endeavours to find a way through the pain and a way to let it go within ourselves. These other people whom I was reading about will likely never find the way out of the groove. It seems like their needle will keep going around and around, and the groove will actually deepen.

My excitement about the new-look LivingNow is that, because it will be more accessible than the previous one, it has more chance of reaching these people and bumping their old gramophone so that the needle jumps out of the groove.

With love
Elizabeth

 
20,000 ghosts in the SMH computer...?
Friday, 10 February 2012 08:23

Hello Fellow Adventurers

What a debacle this SMH poll appears to be. Certainly the editorial that accompanied it was interesting. There was a totally biased scientist's report first, as you probably saw, and one reader suggested he'd stepped out of the 1800s, but right near the bottom there was a wonderful piece by a female surgeon (Dr Valerie Malka, surgeon and former director of trauma services at Westmead Hospital) who lauded the benefits of complementary therapies:

"It is about time the Australian medical profession started educating rather than medicating. It is unfortunate that it is the public's disillusionment with modern medicine and its inability to treat many diseases, as well as the dreadful side-effects of any treatment offered, that have increased the popularity of complementary and alternative medicine. It should have been due to the interest, enthusiasm and reason of doctors, scientists, researchers and politicians.

"As a qualified medical specialist and surgeon, I am ashamed of the medical profession when it so blatantly displays its ignorance and persists in attacking a profession from which we have much to learn."

It's mainly to talk about the dodgy figures that I am writing this. People kindly pointed out to me that the percentages could go up and down as more people voted – the figures are not static. However, I have 55 screen shots on my computer, mostly mine – and thanks to those who sent theirs in – and there is one particularly fascinating instance of weird stuff happening.

Several people wrote to me and noted amazing upswings in a matter of minutes, but, not knowing the capacity of computers, I guess that is quite possible. I found that in the last five or so minutes about 8,500 people voted (and they managed to change the percentage from 31% in favour to the closing figure of 30%).

Yes, that is possible I guess, but, after the voting closed, the number of people who voted climbed from 862,889 to 883,067. Yep, more than 20,000 ghosts got into the computer and voted when it was closed – and voted in the same proportion as all the people over the past few hours.

Andre is an IT guy, and his second letter below addresses computers and the likelihood of votes post closing time.

I'm pasting below a selection of the emails I got from people, and thank you to everyone who has contributed to the discussion and provided screen shots or typed out the results that were visible at the time.

However, on the positive side, the petition is still open for you to sign, and this morning the number signing is up to 5,880. It was organised personally by one committed person, Rachel McDonald. Please go and sign up. If you cannot get through, just come back later, as it seems to me that it suffers from congestion at times and is just not available to view.

With love
Elizabeth Jewell Stephens

Please read some of my other blogs – news from behind the scenes at LivingNow plus practical tips for you

"Yoda, a passion for fashion, and early steps on a path that no-one knew was there".

A dream about a refurbished apartment block – what has that got to do with a magazine?

"Little did I know, when I read Stella's predictions in our December magazine..."

Ad hint: "Don't let them 'mouse off' your ad (literally or in their minds) because your picture is not eye-catching ..."

A few common mistakes in advertising

People will just appear out of the woodwork

Reader emails

Hi Elizabeth,

In the hope there's no 'conspiracy' going on at the SMH, perhaps it's a percentage of the total number of people who vote, not a tally of how many. If more people in a given timeframe voted 'No', the 'Yes' percentage would drop. Say 40 out of 100 voted 'Yes' in the first hour, that's 40%. Then if in the next hour another 100 people voted but only 30 out of 100 voted 'Yes' then the percentage would drop to 35% (a total of 70 out of 200 people who've now voted). It's a percentage. It just depends how the maths are done. (Hope u don't mind me explaining - I used to teach research skills ...

Kind regards,
Jo

Hi Elizabeth,

The vote on any one side can go up or down without any manipulation. You can only have 100%. It's simple arithmetic actually.

Here's an example showing cumulative votes:

FOR     AGAINST       %
1         1                  50 / 50
3         7                  30 / 70
20     10                  66 / 33

Andre

When I replied to Andre about the numbers changing and increasing after the vote had closed, this is what he replied:

Hi Elizabeth,

I'm an I.T. person so I do understand something about the way these things work. But certainly not everything.

In relation to voting numbers going up after the poll closed, they may argue that there was a delay in the system and that a few thousand votes were queued before getting reflected in the totals. However, it seems to me this is extremely unlikely because a computer can add simple numbers in milliseconds. There's no complex algorithm involved here and thus zero processing power is required. So votes should be reflected in real time unless someone is manipulating the system, or, once again, it points to a polling system that is totally unreliable.

I voted in this poll myself and shared it on Facebook twice to get the yes vote up but I assumed from the beginning that a pro (orthodox) medicine PR firm had orchestrated the poll from behind the scenes because there's little doubt the article itself was written by a PR firm that was hired by the AMA or less well known doctor's association. If that is the case, they would have requested doctors to read the article and vote.

Not many newspaper readers are aware of the fact that up to 50% of our news these days comes in the form of press releases. As you would know, newspapers no longer have the resources to generate their own news or features. Investigative journalism has almost disappeared altogether in mainstream media. And the alternative media has not yet filled the gap, although I have no doubt it will. [We will given plenty of advertising revenue Andre. Elizabeth – dropping a big hint to everyone about LivingNow's deadline for March next week. ;-) ]

Andre

Hi Elizabeth

It is being manipulated, clearly.

The total number of response is now [7:49EST 8/2/12] 281,000! and at 38% Yes.

It was 42,000 when I looked Monday, and at 44% yes..

The higher it goes, the less likely the numbers will change quickly. But on the other hand, 281,000, really? I do not think so!

Perhaps you might contact the web editor on this?

Cheers
Brenton

Hi Elizabeth,

I just wanted to write and say thank you for passing on that petition. I too had thought that the poll was rigged and that they (as in SMH and powers that be) will end up with the result that they are after – which may not be representative of the truth.

And so, here is your email. Of course, divinely inspired, timely and helping us all to stand up and be counted.

Thank you. Many blessings to you!!!

Julianne xxx

Hi Elizabeth,

I just voted at 6:27am (QLD time), and it seems it's up to 31% NOT in favor (screenshot included). I wouldn't trust these kinds of polls, especially political polls, as they are so obviously manipulated - most people by now should know that it's just a PR stunt, just like unemployment figures and Reserve bank figures etc. etc.

Have faith, we are all praying - this is the way of the children of light. Worry is not our game, action in the inner world is what counts. As sure as there is a heaven, it WILL manifest on Earth.

Confidence, Assumption, Gratitude & Grace. These are the qualities we must imbue when we see something that is needed in our reality, yet has not 'appeared'...yet.

A positive outcome is imminent, you have my support!

God Bless and keep up the good work!

John.

9/2/12: Down again - I had to vote again to open up the poll results. Yes goes down and no goes up!

Love, Susan

Hi Elizabeth

Thanks for keeping us in the loop on these matters. If the poll was genuine it would seem that of the more than 800,000 that voted as of this morning (a lot of votes from the 30,000 2 days ago) more than 550,000 don't want alternative medicine in universities in Australia. It doesn't seem possible that there are that many interested sceptics out there but perhaps this is so. I noticed that if the browser was closed multiple votes could be made from the same user and that the overall number of votes could go down (one time by 300) – it doesn't look plausible at all.

Perhaps a letter to the editor suggesting foul play is in order. A person of your standing in the community might carry some weight and get their letter published. Readers deserve better than this.

Regards

Louise

Just reading your email now. Maybe someone has developed a program that votes No every few seconds, since multiple votes from the same source are allowed. This could explain it.

M.

Times and numbers voting

These times are about 2 minutes off I discovered, as my computer clock seems to be a tad slow. Hmmm... maybe that explains my problems with deadlines ;-)

9/2/12

8.54am   854311    31/69
8.58am   857969    30/70
8.59am   860529    ditto
9.00am   ditto         ditto
9.02am   862889    ditto    poll closed
9.08am   864648
9.12am   865889
9.18am   868475
9.34am   869795
9.36am   869993
9.52am   872877
10.23am 875849
10.44am 878400
1.34pm   883067
1.45pm   ditto

 

 

 

 
People will just appear out of the woodwork
Friday, 10 February 2012 08:12

Hi again Adventurers,

Nandita, my friend and reiki lady of 21 years, often brings messages through to me during a reiki session. While I was in the early days of the preparation of the revamp, she saw me walking along a boardwalk to this new destination, and faces just kept arising out of the boardwalk. She interpreted this as saying that people will just come out of the woodwork to help.

Indeed, this has been happening. When I need the next step to be taken, or I am looking for a cog in the wheel to keep something turning, someone appears. Some of them are like Amaresh Wardha, the talented fashion photographer who inspired me to do a revamp in the first place – they are there for a short while and then, job done, they go back to their own path. Others are like Melisa Gray-Ward, about whom I wrote in a recent blog – someone from the past re-appearing on my radar and then falling back into step on my journey as well as her own.

It's been quite miraculous really, and a sure sign that this is 'meant to be', as we are in the flow. ;-) I'll tell you about other people joining the team soon.

With love
Elizabeth Jewell Stephens

 
Yoda, a passion for fashion, and early steps on a path that no-one knew was there
Wednesday, 08 February 2012 15:56

Hello Dear Fellow Adventurer,

In the last blog I wrote about how our every step is watched over. This time I want to tell you about our fashion editor, Melisa Gray-Ward, and how we were apparently on this path ten years ago but didn't realise it then.

Yes, if you have advertised with us in the past, you will remember Melisa's name. She worked for me for quite a few years before moving on to a digital agency. She and I, while being very different, were pretty much always able to understand each other.

Melisa started work with us as an extremely shy seventeen-year-old volunteer, during her year 11 at school. She was so shy that she would whisper or mumble into the phone and no-one would know what she was saying. I'd get calls from people who would tell me that they knew that the person who rang was from LivingNow, but they didn't know what she had said to them. (I have run this by her now and have her permission to say this about her.)

However, she was such a bright kid and picked things up so well that I began to really look forward to having her help and I decided to offer her a job. During this time she would often share lovely fashion photos with me and it was through her influence that I came to appreciate fashion as an art form. After she'd been working with us for a few years she went to night school and studied fashion and textiles. She also developed her taste in fashionable clothing – and, much to her chagrin, I used to remind her that she at first turned up to work in jeans and wearing a Yoda backpack.

She currently lives in Berlin where she works as a freelance writer and editor, focusing on fashion and culture – and now I am over the moon that she has accepted a role as LivingNow's new fashion editor. Her interest in sustainability and her experience as a fashion writer means that she is the perfect person to bring together the green fashion offerings for the revamped LivingNow.

If you wish to offer contributions to the fashion side of the magazine, photographs and/or editorial, you can reach Melisa via This e-mail address is being protected from spambots. You need JavaScript enabled to view it

In our March issue Melisa is interviewing Sydney's Rachael Cassar, maybe Australia's superstar when it comes to upcycling fashions for the catwalk. It is one of her models pictured on the front cover.

Note that submissions must cover recycled, upcycled, green, fair trade, non-sweat-shop or authentic fashion only. LivingNow has always offered options to mainstream, and fashion is no exception to this.

With love
Elizabeth Jewell Stephens

 

 
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